Strategic and Product Marketing Consulting
Leading marketing as a team of one requires clear priorities, strong internal relationships, trusted outside specialists, and the discipline to connect every activity to a business outcome.
Strong B2B marketing starts with the people doing the work, the project they are responsible for, and only then the product that helps them succeed.
Information has never been easier to create. Trust remains difficult to earn. That changes how established companies need to approach B2B marketing.
“Begin with the End in Mind” – Habit #2 in Stephen Covey’s 1989 book The 7 Habits of Highly Effective People is a valuable mantra for the modern marketer. The “end” for many marketers is a number given by the CEO or leadership such as 20% increase in MQL during Q3, 1,200 attendees to the […]
Big, thick ropes are necessary in the shipping industry because their strength keeps the ship secure. Keep in mind, a container cargo ship has a deadweight of roughly 220,000 tons! That’s 440,000,000 lbs in case you don’t feel like doing the math. So, how many people die each year when thick ropes are thrown over […]
It’s okay. You can finally admit it. You have not been giving marketing the attention it deserves. I get it. Q2 is already here and Q3 conversations have started – you’re busy! But when did you last visit your marketing plan? Remember the one that you and your team put together at the end of […]
It is always nice to win. To be the Grand Prize Winner is even better! That’s the position I found myself in recently when the Texas Parks & Wildlife Department announced the winners of their TPWD Story Idea Contest. My story idea “Snorkel Texas” won and more than that: “The TV show producers all found […]